![]() Thanks to the website traffic report, you can make improvements thanks to the strategies you will create for the missing points. By analyzing these three different sources of traffic correctly, you can make your website traffic report more meaningful. Referral traffic is traffic generated by users coming to you from other websites.įinally, search traffic is the traffic that can change depending on your performance on the SERP. It is provided by users who already know you and want to shop with direct traffic. These sources, which we can divide as direct traffic, referral traffic, and search traffic, can give you clues to analyze your marketing performance. One way to understand which of the marketing strategies you implement performs best and generates more traffic is to track the source of traffic. Because this indicates that the content of your website is not suitable for the search intent of the users or is not interesting enough for the users. High bounce rate and short session duration are indicators of a marketing performance that will remain below expectations. Session duration is the name given to the time your visitors spend on your website. Bounce rate is the rate of users who leave your website without taking any action after coming to your website. Metrics like bounce rate and session duration play a big role in understanding user behavior. Let's look at how you can analyze website traffic report! It allows you to somewhat know the people who are completely unknown to you. Website traffic analysis is the analysis of the number of users who come to your site, where they come from and how they behave on your website. ![]() Website traffic report will not only give you information about your users - or potential customers - but also show you which content performs better to attract more traffic. In a website traffic report, you can find any kinds of data such as how much time users spend on your site, what pages they view, or how they found your site. This traffic is measured in "visits" or "sessions". Website traffic means the web users that access a website.
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